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CRA Student Profiles

Photograph of students in the CRA posing for a group photo in business professional attire.

The Center for Consumer Research is powered by teams of dedicated undergraduate students who apply their knowledge and skills to real-world consumer research. Through hands-on projects with industry partners, they analyze data, uncover insights, and drive meaningful outcomes. Learn more about the projects theyโ€™ve worked on and the impact of their research.

CRA LEADERSHIP


Leadership Council

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Lindsey Oberg
Chair of the CRA
CRA Fellow Since January 2023
Graduation Date: May 2025

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Roxanne Jones
Vice-Chair of Fellow Development
CRA Fellow Since January 2024
Graduation Date: May 2026

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JD Lawrence
Vice-Chair of Community Engagement
CRA Fellow Since August 2023
Graduation Date: May 2025


Client Relations Coordinators

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Avery Ochester
Client Relations Coordinator
Joined: January 2024
Graduation: May 2027

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Jamison Hirsh
Client Relations Coordinator
Joined: January 2024
Graduation: May 2026

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Matt Dedich
Client Relations Coordinator
Joined: August 2022
Graduation: May 2025


Marketing Communications Coordinators

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Dylan Segieth
Marketing Communications Coordinator
Joined: August 2024
Graduation: May 2025

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IJ Idika-Chima
Marketing Communications Coordinator
Joined: August 2024
Graduation: May 2025

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Julia Welton
Marketing Communications Coordinator
Joined: August 2024
Graduation: May 2027

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Kyona Milette
Marketing Communications Coordinator
Joined: August 2024
Graduation: May 2026


Student Outreach Coordinators

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Ella Falsone
Student Outreach Coordinator
Joined: August 2023
Graduation: May 2025

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Haley Guisinger
Student Outreach Coordinator
Joined: August 2024
Graduation: May 2025

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Julia Keith
Student Outreach Coordinator
Joined: August 2024
Graduation: May 2025

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Paige Kemmett
Student Outreach Coordinator
Joined: January 2024
Graduation: May 2027


Spring 2025 Project Teams


Cleveland Guardians

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Lindsey Oberg
Research Lead
Joined: Jan. 2023
Graduation: May 2025 

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Grant Treacher
Joined: Jan. 2024
Graduation: May 2027

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Jamison Hirsh
Joined: Jan. 2024
Graduation: May 2026

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Julia Keith
Joined: Aug. 2024
Graduation: May 2025

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Nate Slattery
Joined: Aug. 2023
Graduation: May 2025


College of Business - AI in Teaching & Learning

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Ali Addington
Research Lead
Joined: Jan. 2023
Graduation: May 2026

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Julia Welton
Joined: Aug. 2024
Graduation: May 2027

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Lexie Sherman
Joined: Jan. 2025
Graduation: May 2026

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Matthew Sheehan
Joined: Aug. 2024
Graduation: May 2026


College of Business - Business Academic Advising & Career Services

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Caleb Falvo
Research Lead
Joined: Aug. 2024
Graduation: May 2027

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IJ Idika-Chima
Joined: Aug. 2024
Graduation: May 2025

Jackson Lattner

Jackson Lattner
Joined: Jan. 2025
Graduation: May 2028

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Natalie Brustoski
Joined: Aug. 2024
Graduation: Dec. 2025


Culver's

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Avery Ochester
Research Lead
Joined: Jan. 2024
Graduation: May 2027

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Rachel Klasmeier
Joined: Jan. 2025
Graduation: May 2028

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Sara Greenaway
Joined: Jan. 2025
Graduation: May 2028

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Tyler Edgehouse
Joined: Jan. 2025
Graduation: May 2026


Cycling Frog

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Mary Huffman
Research Lead
Joined: Aug. 2023
Graduation: May 2026

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Ava Brenneman
Joined: Jan. 2025
Graduation: May 2027

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Evan Leff
Joined: Aug. 2024
Graduation: May 2027

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Kate Keener
Joined: Jan. 2024
Graduation: May 2027

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Lauren Overberger
Joined: Jan. 2024
Graduation: May 2027


Dick's Sporting Goods

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Kendall Lilley
Research Lead
Joined: Jan. 2024
Graduation: May 2025

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Ally Kelly
Joined: Jan. 2025
Graduation: May 2026

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Dylan Segieth
Joined: Aug. 2024
Graduation: May 2025

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Haley Guisinger
Joined: Aug. 2024
Graduation: May 2025


Ibotta

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Matt Dedich
Research Lead
Joined: Aug. 2022
Graduation: May 2025

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Ella Falsone
Joined: Aug. 2023
Graduation: May 2025

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Kathryn Trombold
Joined: Jan. 2025
Graduation: May 2028

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Rachel Turco
Joined: Jan. 2025
Graduation: May 2027


Marzetti

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Lena Albright
Research Lead
Joined: Jan. 2024
Graduation: May 2026

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Alaina Yanak
Joined: Jan. 2025
Graduation: May 2026

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Grace Mackey
Joined: Aug. 2023
Graduation: May 2026

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Kayla Fisher
Joined: Jan. 2025
Graduation: May 2026

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Samantha Dilts
Joined: Jan. 2025
Graduation: Dec. 2025

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Shannon Mahan
Joined: Jan. 2025
Graduation: May 2027


Red Bull

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Alli Robertson
Research Lead
Joined: Jan. 2023
Graduation: May 2025

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JD Lawrence
Joined: Aug. 2023
Graduation: May 2025

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Molly Brewer
Joined: Jan. 2023
Graduation: May 2026

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Paige Kemmett
Joined: Jan. 2024
Graduation: May 2027

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Sofia Valdespino
Joined: Jan. 2025
Graduation: May 2025


Synchrony

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Kyona Milette
Research Lead
Joined: Aug. 2024
Graduation: May 2026

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Dylan Yamasaki
Joined: Aug. 2023
Graduation: May 2026

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Katie Hollstegge
Joined: Aug. 2024
Graduation: May 2026

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Roxanne Jones
Joined: Jan. 2024
Graduation: May 2026

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Taylor Billet
Joined: Aug. 2024
Graduation: May 2027