51ĀŅĀ×

Education

• Ph.D., Marketing, HEC School of Management Paris, 2014
• Post Grad Diploma in Communications Management, Brand Management/Marketing Research, MICA, 2005
• Bachelor's in science, Mathematics, Fergusson College, University of Pune, 2003

Research Interests

• Salespeople Motivation & Training
• Innovation Sales
• Luxury Brand Management
• M&A Integration
• Knowledge Networks & Structures
• Identity Conflict

Biography

Moumita Das is an analytics-driven, result-oriented marketing academic serving as Assistant Professor of Marketing at 51ĀŅĀ× since 2018. She comes with a proven record in challenging business environments. After completion of her Ph.D. at HEC Paris in 2014, she joined University of Houston as a Post-Doctoral Fellow to continue working on research projects. She joined Tulane University and taught undergraduate and MBA-level courses until 2018.

Before her journey in academia, she spent four years at Lā€™OrĆ©al in a senior managerial role managing multiple brands. Her functions involved a myriad of functions: from the creative aspects of organizing a fashion campaign in line with the brand narratives to number-crunching for sales forecasts and budget management. She had joined L'OrĆ©al as a summer intern and was selected the following year to join its highly competitive Management Trainee program. Her growth within the company was fueled by her grounding in the sales domain through the valuable experience during this trainee program. Her research interest in the domain of sales and luxury brands originate from this period.

While pursuing the Ph.D., Moumita stayed involved with the industry by working with student teams on consulting projects from companies like Procter & Gamble, Peugeot, Philips, Michelin, BNP Paribas and Daymon Worldwide. These experiences further expanded her interest across a variety of managerially important issues. Moumita is currently working on research papers across the disciplines of marketing, human resources, pedagogy and strategy. She has presented her work at various conferences including the Strategic Management Society - Annual Conference, American Marketing Association ā€“ Summer Marketing Educators Conference, ISBM Academic Conference, and INFORMS Marketing Science Conference. She also serves as a reviewer for many of these conferences.

Moumita has previously taught marketing strategy, sales management, research analytics, marketing fundamentals, psychology of decision-making, luxury brand management at the undergraduate level, marketing fundamentals for the MBA program, in addition to serving as a faculty mentor for business projects at a graduate level. Moumita currently teaches an introductory course in marketing to undergraduate students at the College of Business. Her approach towards students is to empower them to use what they learn in a meaningful way after they graduate. She believes in helping students to connect the dots from academia to practice and deliver content that is relevant for students' learning: via examples from the industry, reflective presentations from students, and via involvement in projects with industry partners.

Publications 

• Milovic, Alex, Moumita Das Gyomlai, Brian Spaid, and Rebecca Dingus. 2024. ā€œSell Me This Artificial Pen: Using ChatGPT to Enhance Sales Role Plays.ā€ Marketing Education Review, Vol 34 (2).
• Tucker, Mary L., Jamie Carter Lambert, Krystal Geyer, Moumita Das Gyomlai, Shawnee Meek, Andrew Pueschel, Tim Reynolds, and James Strode. 2024. ā€œSetting the Bar: Fostering Success Mindsets in First-Year Business Studentsā€ Research in Higher Education Journal, Vol 45.
• Beeler, Lisa L., Maria Rouziou, and Moumita Das Gyomlai. 2023. ā€œWhen the Brand is Your Bread and Butter: Review, Synthesis, and Directions for Future Exploration of Salespeople Brand Relationships.ā€ Journal of Personal Selling & Sales Management, Vol 43, No. 4: 270-288.
• Gyomlai, Moumita Das, Alex Milovic and Rebecca Dingus. 2023. ā€œMaking a List: Teaching Prospecting in Sales Courses.ā€ Journal of Higher Education Theory and Practice, Vol 23 (17).
• Honer, Gretchen, Jessica Babin Weeks, Moumita Das Gyomlai, and Jacob Lee Hiler. 2023. ā€œTrash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packaging.ā€ Advances in Consumer Research, 51.
• Hiler, Jacob Lee, Moumita Das Gyomlai, and Adam Hepworth. 2022. ā€œA Tale of Two MMOs: Examining Cross-Cultural Differences in Japanese & US Game Developers.ā€ Advances in Consumer Research, 50.
• Rist, Sarah, Moumita Das Gyomlai, Jessica Babin Weeks, Shawnee Meek, and Mary L. Tucker. 2022. ā€œMarketing Positivity: Will an Intervention Enhance Marketing Studentsā€™ Subjective Happiness Scores?ā€ Research in Higher Education Journal, Vol 42: 1-10.
• Gyomlai, Moumita Das, Michael Ahearne, Dominique RouzieĢ€s, and Jean-NoeĢˆl Kapferer. 2021. ā€œAll That Glitters is Not Sold: Selling a Luxury Brand Outside a Luxury Environment.ā€ Journal of Personal Selling & Sales Management, Vol 42, No.1: 26-45.
• Gyomlai, Moumita Das and Jacob L. Hiler. 2021. ā€œLuxury in Flux: An Examination of Producer and Consumer Perceptions Amidst Covid-19.ā€ Advances in Consumer Research, 49.

Presentations & Awards

• Co-presenter of ā€œBoundaries Are Blurred When I Work-From-Home: The Impact of Temporal Control and Identity Integration on Work-Family Balance Satisfaction and Job Engagementā€, 84th Annual Meeting of the Academy of Management, Chicago, USA (2024).
• Co-presenter of ā€œTrash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packagingā€, 2024 Academy of Marketing Science World Marketing Congress, Bel Ombre, Mauritius (2024).
• Co-presenter of ā€œTrash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packagingā€, 2024 Global Fashion Management Conference, Milan, Italy (2024).
• Co-presenter of ā€œTrash or Treasure: Young Consumers & the Post-Purchase Journey of Luxury Packagingā€, Association of Consumer Research Conference, Seattle, USA (2023).
• Co-presenter of ā€œTemporal Boundary Control as Determinant of Job Engagement: The Roles of Work-Family Balance Satisfaction and Work-Home Identity Conflict/Integrationā€, 36th Annual Conference of International Association for Conflict Management, Thessaloniki, Greece (2023).
• Co-presenter of ā€œWho is More Engaged While Teleworking? Temporal Boundary Control as Determinant of Job Engagement: The Roles of Work-Family Balance Satisfaction, Identity-Integration and Genderā€, 37th Workshop on Strategic Human Resource Management, Minho, Portugal (2022).
• Co-presenter of ā€œMarketing Positivity: Will an Intervention Enhance Marketing Studentsā€™ Subjective Happiness Scores?ā€, The Academic and Business Research Institute International Fall Conference, online (2021).
• Co-presenter of ā€œLuxury in Flux: An Examination of Producer and Consumer Perceptions Amidst Covid-19ā€, Association of Consumer Research Conference, Seattle, USA (2021).
• Presenter of ā€œInfluence of Structure of Knowledge Bases of Acquirer and Target Firms on Acquirerā€™s Innovation Performanceā€, Strategic Management Society (SMS) 38th Annual Conference, Paris, France (2018).
• Participant at the SMS Special Conference on Collaborative Strategies: New Thinking about Alliances, Mergers, and Acquisitions, San JoseĢ, Costa Rica (2017).
• Participant at the Strategic Management Society (SMS) 37th Annual Conference, Houston, USA (2017).
• Presenter of ā€œSalespersonā€™s Effort Allocation Across an Assortment of High- And Low- Status Brandsā€, ISBM Academic Conference, San Francisco, USA (2014).
• Presenter of ā€œHow to Sell a Luxury Brand in a Non-Luxury Storeā€, Invited Presentation at Audioptic Trade Services, Paris, France (2014).
• Presenter of ā€œWhen the Wheat Lies Among the Chaff: Salespersonā€™s Luxury Brand Effort in a Multi-Branded Environmentā€, INFORMS Marketing Science Conference, Istanbul, Turkey (2013).
• Presenter of ā€œThe Role of Boundary Spanners in Brand-Building ā€“ A Value Congruence Perspectiveā€, Invited Presentation at the Institut de France, Paris, France (2013).
• Presenter of ā€œHow to Sell a Luxury Brand in a Non-Luxury Storeā€, poster at the AMA Summer Marketing Educators Conference, Chicago, USA (2012).