UCM Quarterly Dashboard highlights past quarter successes
Photo courtesy of: University Communications and MarketingRenea Morris
51ĀŅĀ× Communications and Marketing (UCM) has released its quarterly dashboard, which highlights achievement metrics, projects and initiatives completed during the last quarter. The dashboard provides a sampling of recent progress in UCMās ongoing mission to raise the national profile of the University, its programs and the OHIO brand.
Successes from the last quarter include:
- Growth in engagement on the Universityās official Twitter, Instagram, and YouTube platforms ā measured by metrics including ālikesā and viewsā ā by 39, 24, and 21 percent respectively
- The launch of a new video feature on OHIOās front door, which helped increase page views by 12 percent and unique visitors by 6 percent from the previous quarter
- The overall tone of OHIOās news coverage was optimistic, as 87 percent of stories about the University were rated positive or balanced
- Prominent media placements in outlets including outlets including The New York Times, University Business and Psychology Today covering topics including efforts to help first-generation students and international students
The dashboard also features the latest installment of UCMās āProfiles in Faculty Achievementā video series, , director of percussion studies in the College of Fine Artsā School of Music.
āJust as some individuals take advantage of the dawning of a new year to review the one before it, UCM will use this quarterās dashboard to reflect on our work, celebrate our successes and identify opportunities to improve,ā said Chief Marketing Officer Renea Morris. āI am proud of the work our team accomplished over the last three months and look forward to continuing to track our work using the dashboard tool in 2018 and beyond.ā