51ĀŅĀ×

The annual Circleville Pumpkin Show commences each October, showcasing local harvests and vibrant local spirit. But this year, the Voinovich School of Leadership and Public Service at 51ĀŅĀ× is conducting an economic impact study to unveil the eventā€™s significance to the Circleville community.

Led by students and faculty, the Voinovich Schoolā€™s aims to understand the showā€™s multifaceted impacts on the local market. The data collection included speaking with show-goers and vendors about their spending and income habits. It allowed the team to gather insights regarding visitor spending, overnight stays, and purchases at local businesses, capturing the ripple effects of the on Circlevilleā€™s economy.

The next phase of the study will dive deep into data analysis to try and reveal a vivid picture of the financial boost the town experiences during and after the event. According to Clara Bone, a senior project manager with the Center, the information from the study ā€œis helpful for future grant applications and funding opportunities, ensuring the showā€™s continued success.ā€

For many involved in the economic development at the Voinovich School, data collection serves as a chance to connect with the Appalachian region while applying their skills to deliver valuable insights to Circleville.

Ryan Humeniuk, a senior at 51ĀŅĀ× and Voinovich undergraduate research scholar, said the experience offered him a unique opportunity to see a study from beginning to end.

ā€œMy favorite part of the study was being out in the local neighborhoods, talking to people, and putting names to the data,ā€ Humeniuk said. ā€œItā€™s easy to get bogged down in the numbers, but connecting with vendors and attendees makes the analysis feel meaningful.ā€

Bozeman Koonce, a graduate assistant on the team, valued the chance to connect with the Circleville populace during data collection. Engaging with those impacted by the event reinforced the vital role of local involvement in economic analysis for Koonce.

ā€œWhen I was an undergrad, I didn't have the opportunity to travel with a research team,ā€ Koonce said. ā€œIā€™m fortunate to connect the people to where the data is coming from.ā€

As the evaluation begins, the team plans to compile their findings into a comprehensive report that will guide future planning and pinpoint areas for improvement, such as expanding visitor accommodations and enhancing vendor support.

The Voinovich School's Economic Impact Survey highlights the significance of the Pumpkin Show while providing a roadmap for its future. By quantifying the showā€™s economic contributions, the analysis fosters unity among local businesses and underscores the importance of community events.

As Circleville reflects on this yearā€™s show's success, the insights gained from the survey will help ensure that the Pumpkin Show remains a cherished tradition, driving economic growth and celebrating the local spirit for generations to come.