51ĀŅĀ×

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Watch for a survey in your inbox: 51ĀŅĀ× 5-year brand health audit underway

51ĀŅĀ× has partnered with Campos, a market research firm, to refresh its brand awareness and affinity study last conducted in fall of 2019. As part of that research project, faculty, staff, students and alumni may receive an invitation from Campos to share their perspectives about 51ĀŅĀ× via a brief online survey.

ā€œThe results of the 2019 research informed the development of the Forever OHIO brand platform and other strategies intended to tell our University story and elevate perceptions of the 51ĀŅĀ× brand,ā€ said Vice President for University Communications and Marketing Robin Oliver. ā€œThe timing is right to refresh that research and understand how the work we have done together over the last several years may have shifted marketplace perceptions of OHIO.ā€

In addition to surveying prospective students and parents, the research will ask for insights from our current students, alumni, faculty and staff. Surveys will be distributed between now and mid-December. Please take the time to complete the survey if you receive it; the email will come from ā€œCampos on behalf of 51ĀŅĀ×,ā€ and the sender email will be research@campos.com. Be sure you check your Promotions tab if you do not see the message in your inbox.

By completing the survey, youā€™ll have a chance to win one of ten $50 gift cards. When the survey closes, winners will be randomly selected and contacted directly by Campos with gift card information.

Published
November 21, 2024
Author
Staff reports